Goodwork was already an established name in B2B packaging & printing. Now the founder wanted to bring the same high-quality experience to retail customers. They came with one condition- the logo shall remain the same- we can build a branding around it with colour, typography & whatever we wanted, but the logo shall remain untouched.

This pushed us to change our approach, upside down. As we studied their personality & the target customer mindset, two words stood out- 'Minimalist & Classic'. For the website, we developed a sleek, minimalistic design that emphasized on the quality of products & services. The user experience was designed to be as smooth as possible, with clear navigation that allows clients to easily explore both the business verticals, retail & bulk. The final branding elevated Goodwork's logo & the website enhanced their ability to attract and retain high-net-worth clients.